Celebrate 150 Years with Leinie’s Anniversary Lager

Son of a brewer and innkeeper from Meckenheim, Germany, Jacob Leinenkugel founded the family brewery in Chippewa Falls, Wisconsin in May of 1867. In those days, Chippewa Falls was a tiny logging town, but Leinenkugel’s quickly became the preferred beer of the lumberjacks who lived and worked there. And for six generations Leinie’s has been […]

Son of a brewer and innkeeper from Meckenheim, Germany, Jacob Leinenkugel founded the family brewery in Chippewa Falls, Wisconsin in May of 1867. In those days, Chippewa Falls was a tiny logging town, but Leinenkugel’s quickly became the preferred beer of the lumberjacks who lived and worked there. And for six generations Leinie’s has been crafted with the same North Woods spirit while staying true to its German heritage.

You probably already know that you could win a trip for two to Chippewa Falls to celebrate 150 years of Leini, but the real party is around the limited-edition Leinenkugel’s Anniversary Lager created in collaboration with Munich-based Hofbräu München.

“We wanted to ensure whatever we did was truly genuine and in the spirit of what we’ve been doing for a century and a half. Partnering with Hofbräu München was a natural fit because of the similarities between our two breweries – German brewing history, innovation and a commitment to providing fans with the best beer possible.”
— Dick Leinenkugel
President, Jacob Leinenkugel Brewing Company

To commemorate Leinenkugel’s brewing heritage while looking toward its future, the Leinenkugel family decided on a Mӓrzen-style lager brewed in the spirit of Reinheitsgebot (the German Beer Purity Law dating back to the 1500s that regulated what was allowed to go into beer). The Anniversary Lager incorporates American hops as well as some German malt. Most of it is brewed in Chippewa Falls, but some limited batches are also being brewed in Germany.

You’ll notice a subtle, toasty sweetness up front as a result of the malt character, with tropical notes from Mosaic hops. Leinenkugel’s Anniversary Lager comes in at a very drinkable 5.4% ABV and 25 IBUs.

And if you happen to be near Chippewa Falls the weekend of August 11, you can join Leinie lovers from around the country for an official anniversary party at the Northern Wisconsin State Fairgrounds, where fans of legal drinking are invited to join the family as they cheer 150 years.

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Leinenkugel’s video